Business

The Wealth of Networks: How Social Production Transforms Markets and Freedom

by Yochai Benkler

Access: Online, Download
Yochai Benkler

In this thick academic book, Yale law professor Benkler offers a comprehensive catalog of flashpoints in the conflict between old and new information creators. In Benkler's view, the new "networked information economy" allows individuals and groups to be more productive than profit-seeking ventures.

The Future of the Internet--And How to Stop It

by Jonathan Zittrain

Access: Online
Format: HTML
Jonathan Zittrain

This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.

The Cluetrain Manifesto: The End of Business as Usual

by Christopher Locke, Rick Levine, Doc Searls and David Weinberger

Access: Online
Format: HTML
Publisher: Perseus Books
Christopher Locke, Rick Levine, Doc Searls and David Weinberger

From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy.

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